NHL unveils sponsorship activations for Stanley Cup Playoffs

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Press Clips: Boston Beer Strikes Truly Sponsorship Deal with NHL; Great Divide Sells Land in Denver

NHL unveils first new Stanley Cup Playoffs logo in 13 years

New Amsterdam Vodka Launches Win(surance) Program Just In Time for 2023 Stanley Cup Playoff Celebrations

Brands turn to gamification to reach hockey fans during the NHL playoffs - Digiday

The 2022 Stanley Cup Playoffs Entrance Survey - The Ringer

Influence of social TV on viewer loyalty of the National Hockey League

Principal announces new sponsorship of the Premier Hockey Federation - rEvolution

Oesterle scores in OT, Red Wings beat Ducks 2-1 - The San Diego Union-Tribune

Chipotle's breakthrough NHL mixed-reality ad

KidSport's Oil Country Hockey Assist Program launches for second season

Sportsnet reveals broadcast deals, brand partners for Stanley Cup Playoffs » Media in Canada

Penguins to wear advertisements on jerseys beginning in 2023